[youtube http://www.youtube.com/watch?v=gUD_ZPwiAvk?feature=oembed&w=500&h=281]

We’ve been talking about the potential of scannable clothes for a long time – here’s a new example where scanning with a mobile plays a “How we made video” – so making it part of the experience.

Burberry have integrated it into a campaign. It’s part of the Made To Order campaign with Smart Personalization. Customers are able to order products straight from the runway, and have them delivered in nine weeks with personalized engraved nameplates.

They’re similar to RFID but a new technology developed by Burberry – read more on PSFK.

Some time before Primark has this for how their products were made…


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.