The way Mail Online runs its SEO is that it has a team of about four junior people who get sent through all of the content from the journalists. So the journalists and the editorial staff don’t really have anything to do with the SEO side of things.

The SEO team receive stories from journalists and then change the headlines and add some key words before launching them on the site. It’s like a sub-editing job using SEO, a machine churning through the content. The journalists and sub-editors continue to do the job they would be doing while the SEO team’s brief is to drive traffic.

Source: The Drum

One of the comments on this piece says this is bad practice, but I think it’s smart using specialists; it seems to have delivered results.

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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