The 5th edition of my Internet Marketing book, co-authored with Fiona Ellis-Chadwick, is published and now available on Amazon: Digital Marketing: Strategy, Implementation and Practice.

Thank you if you’ve bought previous editions or reviewed it – the feedback has spurred me on to write each new editions and try to keep them strategic, practical and up-to-date. If you have any comments or suggestions on how you found it or how it helped you, please let me know via Linked In.

I’m “getting with the times” and decided to rename it to “Digital Marketing: Strategy, Implementation and Practice”. We’ve even designed in QR codes to link each chapter through to updates on Smart Insights Book Support.

Wow – 10 years is a long time – here is the first edition from 2001:

Amazon cover

and my favourite cover from 2006 where we have a bit of a community vibe starting:

Internet marketing book


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.