State of Digital Marketing 2015 – Podcast

digital-marketing-trends-2015

Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast – Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute and a podcast is an efficient way of learning the latest. 

In the discussion I discuss the latest trends, techniques and tools for getting better results from integrating digital marketing. Do let me know if you have any comments or questions in the comments or via social.

In the interview I summarise the research with the Technology for Marketing and Advertising Conference – 25th and 26th February London, where I will also be presenting it.

Resources mentioned in our discussion

State of Digital Marketing 2015 infographic

Here is the full State of digital marketing 2015 infographic we first shared on Smart Insights summarising the research we discussed in the report.
State of Digital Marketing 2015 Smart Insights

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.