Our guide to the latest Digital Marketing Tools

As marketers today, we’re fortunate to have a huge number of free and low-cost online services to give us insight about our customers, competitors and market. They also help fuel our marketing by delivering automated relevant, real-time communications integrated across desktop and mobile and digital plus traditional marketing channels.

Our free digital marketing tools guide includes 30 categories of tools

To help shed light on the awesome range of online services available to support ‘hands-on’ marketers, working with the team at Smart Insights, I’ve created this new infographic that summarises what we see as the 5 tools in each of 30 categories. We have more detail on how we selected the top tools in this free digital marketing tools guide containing reviews of 150 different tools:
Essential Digital Marketing Tools 2016
You can see we have tried to keep it practical by highlighting management tools for the main inbound marketing tools like SEO, AdWords, Conversion Rate Optimisation and Email marketing. But have also included some enterprise marketing management services suitable for larger organisations like Marketing Cloud and Marketing Automation services.
We were inspired by Scott Brinker’s Marketing Technology landscape which does an excellent job of defining ‘enterprise’ tools for managing digital marketing, but can be difficult to read because of the sheer number of tools.
We also wanted to include more low-cost and free ‘hands-on’ insight tools which are important for managing activities like Search, Social media and conversion rate optimisation. These don’t tend to be included on Scott’s landscape. We also wanted to highlight the most popular, well-regarded services, particularly those which can be used across all sizes of businesses rather than being affordable only by the biggest brands.
If you want more details on why we chose the tools and some of their benefits, you can download our free guide here.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.