More good social media advice from Altimeter

This report focuses on Crisis management – not so many major crises acc to the report. I was more interested in the SM capability model. Where are you/your clients at?

1) Foundation: First, develop a business plan and put governance in place.

2) Safety: Then, get organized by anointing a team and process to deal with crises.

3) Formation: Next, connect business units to increase coordination and reduce duplication.

4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals

5) Enlightenment: Finally, weave real-time market response into business processes and planning.


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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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