I thought it might be interesting/useful to share my experiences of how I created my first infographic. Dan Bosomworth has been the brains behind most of our Marketing Infographics for Smart Insights although I have reviewed and shaped them.

This was the first statistics-based infographic I’ve been involved with producing. It took around 3-4 hours to research with assistance from a researcher – thanks Louise! I aimed for it to be both useful and to look good (thanks to Rich our designer at First10). I also wanted to make the source of the data clear for anyone following up on it – infographics are often poor at crediting their sources, sometimes making them look good, but useless…

We also wanted to link to the objective of promoting Rene Powers new Ebook, so had a clear call-to-action for this. I wondered whether this would affect sharing, but it seems to have been shared quite well with Pinterest the highest thanks to my including the sharing button in the post. Shares so far for the B2B infographic according to SharedCount – a good, quick way to prepare a summary are:

Likes: 24
Shares: 40
Comments: 0
Total: 64

Tweets: 191

Google +1
+1s: 15

Diggs: 0

Pinned: 226

Shares: 158

Bookmarks: 3

Stumbles: 0

It took a couple of weeks overall with the design revisions, so infographics aren’t “cheap, quick or easy”.

I hope this is interesting for others thinking about creating infographics?


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

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I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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