Good to see IBM making Analytics more accessible!

As you might expect it’s basic and brief, but worth a scan. Areas that stood out for me were the coverage, scorecards and predictive analytics. Although it covers social media (checkbox!) that’s not so helpful. It would nice to see more on encouraging more use of analytics too.

You can download from here or a Google Search on the title will find it.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

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Digital Marketing Glossary.

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About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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