Digital Strategy in 2015

In the latest editions of my books on Digital Marketing, we feature the SmartInsights.com RACE framework for creating and managing a Digital Strategy. The idea behind RACE is to provide a simple structure for companies to develop a digital plan which meets the challenges of reaching and engaging online audiences to prompt conversion to online or offline sales.
To mark the start of 2015 we asked our friends at First 10 to update it to change from a focus on content marketing to a Digital Strategy focus as explained in the post where we launched it. I have added an introductory section on Digital Planning and reviewed and updated some of the KPIs, for example to reference the full range of VQVC KPIs for Digital. You can see that each stage of the visual gives an overview of the focus, tools and KPIs used to measure and control.
Digital Strategy - The RACE framework
This RACE Digital Strategy infographic is one of a series of 10 infographics we have developed to help manage digital marketing. Smart Insights members can download all in this free compilation of digital marketing infographics.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.