Could ‘Facebook Things’ be the biggest innovation of all? Facebook Things is the name given to the new network of real world objects stored in Facebook. These objects could be anything you own: your car, your favourite pair of shoes, your computer, your washing machine, your dog.

I am excited to try out Facebook Things, to find out which of my friends has the same things as me, and to connect with a wider community of like-minded owners.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.