1. Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more. Now if only we could agree on exactly what this means and how we get there.

  2. ‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012. Still all very nebulous.

  3. The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc. Actually, you can count the history of next big things on your fingers, and possibly toes.

  4. Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.

  5. Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.

  6. Solid State — As in Solid State Disks (SSDs). Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)? Today, it’s all-about Solid State Disks.

  7. CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create . (The European Organization for Nuclear Research)
    Solar Max — In the 1850s telegraph wires melted. Best not to shuck off the hype here.

  8. De-dupe — First we dupe, then we de-dupe; Flash forward to 2014: Re-duping! Ah, the next big thing!

  9. 3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.

  10. SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar. This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.

’Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor.

No surprises here – SOA is still rightly top of the tree.

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

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Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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