An interesting angle on tech investment from GigaOm which says that marketing automation is set to be a growth area.

According to the post

By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

I’d have to say that a fair component of Salesforce and Siebel/Oracle ARE marketing applications – not just sales.

It’s interesting the strategy that Adobe/Omniture are making – their future roadmap is a lot broader than analytics – full campaign support based on previews I saw last year.

via @Jangles


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