Amazon case study update. Well, this grab shows Amazon has come a long way since their original sit was launched. To make you feel better maybe, if your site isn’t evolving as you hoped – it’s probably better than the this!

I’ve included as an example to learn from in the last few editions of my books and recently did an update on the Amazon case study page that may help lecturers and students reading this.

If you like learning from Amazon, there was a great interview on Wired recently with the owner Jeff Bezos.


Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

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Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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