A great crowdsourcing source service for basic design

This week I’ve created a new logo for my consulting/training co (established 2001 before SmartInsights became my main thing) which was in need of an update. Or rather a designer I’ve never met created it!

When I created it originally I’m embarrassed to say it was created in .ppt so it was desperately in need of a refresh.

Today it’s much easier to find someone through a service like 99designs. Set a brief, stump up a fee (£195) to be awarded to the best entry and you get around 80 entries, several from each designer, so you can iterate through approaches you like over a week (or shorter).

You can set a higher fee for more entrants – this is what we did for SmartInsights, but not sure you need to.

Hopefully this will be useful for someone reading this – I think more complete designs are possible too.


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About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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