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Change accelerates, driven by basic technology Digital marketing as a system is still relatively immature Capital and incentives for startups are in no short supply Big companies (usually) don’t innovate quickly enough...

There are now nearly 18 million business pages on Facebook — a stat shared during today’s earnings call by Facebook COO Sheryl Sandberg. Facebook Director of Small Business Dan Levy announced a milestone of sorts during...

We present results from a series of large-scale field experiments done at eBay that are designed to detect the causal effectiveness of paid search advertisements. Results show that brand-keyword ads have no short-term...

V2MOM: A planning mnemonic from Marc Benioff of Salesforce.com: Vision: What do you want? Write it down in 10 to 15 words Values: What is most important about that vision? What are the values of the vision? Is it...

Amazon soon to give customers money (virtual) – watch out from May onwards Introducing Amazon Coins – the official announcement _Coming in May, Amazon Coins is a new virtual currency for purchasing apps...

Digital contributed half of all ad revenue at Wired magazine in the final three months of 2012, a first for the title and an encouraging sign for an industry where most big brands still rely overwhelmingly on the...

… Zip drives ate floppies. CDs ate Zips. DVDs ate CDs. SD cards ate film. LCDs ate CRTs. Telephony ate telegraphy. Text messaging ate talking. Tablets are eating our paper … Challenging + interesting times for...

The way Mail Online runs its SEO is that it has a team of about four junior people who get sent through all of the content from the journalists. So the journalists and the editorial staff don’t really have anything to...

Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more. Now if only we could agree on exactly what this means...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.