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Who do consumers trust most when information on products? A new spin on this important question in the latest research from Nielsen– just updating for new edition of Internet Marketing text. The best way to...

Mobile social media use is on the rise Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting...

For speed freaks only? I’m researching impact of page load speed on sales – even today when most have broadband. In the UX chapters of my books I used to use the Akamai data on conversion impact of speed...

I hope you’re not “sliding into the trough” this Friday, rather “entering the plateau”. If you didn’t catch Garter’s New Hype Cycle, I now have a compilation of the last 3 years...

More good social media advice from Altimeter This report focuses on Crisis management – not so many major crises acc to the report. I was more interested in the SM capability model. Where are you/your clients at...

A bit of fun for a grey Tuesday + an example of how to use Reciprocity to promote your social media campaign – see Social Lingo Bingo

The power of social sharing wasn’t anticipated. In the early days of using the Internet for marketing, in the late 1990s, the potential for communities was recognised, but not the role of the of individuals in...

Great example of using Facebook to get customer feedback and rewarding customers.

Good to see IBM making Analytics more accessible! As you might expect it’s basic and brief, but worth a scan. Areas that stood out for me were the coverage, scorecards and predictive analytics. Although it covers...

The 5th edition of my Ebusiness textbook has just been published to coincide with the start of the new term. Here are the main changes. Now working on my Internet Marketing Book. It’s like “Painting the...

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

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