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Search Engine Optimization (SEO) Presentation - Ad Tech
This is a presentation to Ad Tech London 2007 entitled "Succeeding in SEO in Competitive Markets"
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Search Engine Optimisation (SEO)
This practical presentation presents a framework for reviewing and improving Search Engine Optimisations (SEO) based on my Search Engine Optimisation Best Practice Guide. It covers five different areas for defining or reviewing SEO in a business.
- External link strategy.
- Internal link strategy.
- On-page optimisation
- Targeting the tail
- People, process and tools
Many of the examples are taken from my SEO Best Practice Gallery
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I've set it up to be quick, but you can't add true hyperlinks - just text.
Thanks, Dave Chaffey.
Thanks Ash
Posted by
Dave Chaffey
at
15-11-2007
That's a kind comment. You must be the Ash I know from the IDM course a couple of years back?
If only if it were this easy - SEO really requires massive ongoing commitment - but the rewards in terms of low CPC traffic can be high if you get it right and push the ethical boundaries - and in every competitive sector - travel, financial services, retail there are companies have got it right.
If only if it were this easy - SEO really requires massive ongoing commitment - but the rewards in terms of low CPC traffic can be high if you get it right and push the ethical boundaries - and in every competitive sector - travel, financial services, retail there are companies have got it right.
Superb Presentation
With the recent Google PR change, it would seem that the external linking factors will need to be re-assesed on an ongoing basis.
If you apply what you learn in this presentation then your web site should easily get a first page ranking in Google. If it does'nt then you need better content and information architecture.
Ash Ali
http://www.ashali.com