Persuasive web design introduction

Persuasive web design focuses on techniques to improve results from all types of commercial web sites alongside best practice in accessibility and usability.

Dave Chaffey’s seminar will give you practical tips to change the way you evaluate your site effectiveness and modify the design based on these metrics.

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You will learn

• The best metrics and tools to review and improve persuasion based on your web analytics tools
• Practical design and messaging techniques to increase engagement of first time visitors
• Methods to revise site design and messaging to increase conversion rates for a range of different site types

What you will leave with

• A plan to review the way you measure and improve your site performance
• An understanding of persuasive web design methodologies
• Tips to review and improve different page types on your site
• Aspects of information architecture to review for persuasion effectiveness
• Tips to ensure web design improvements assist with search engine optimization (SEO)