Avinash Kaushik - world leader in web business optimisation
Document Actions
Dave Chaffey's Internet marketing presentation downloads and events
Up one levelA list of Internet / digital marketing events I have spoken at and writeups from other events I have attended as a delegate. Where possible, I have posted the Powerpoint presentation for download. I don't attend many events due to writing, consulting and training commitments, but I do like to learn from others, so make sure I attend several a year although learning from E-marketing blogs and forums is most efficient for me.
Please select a link below to see my articles and posts for Dave Chaffey's Internet marketing presentation downloads and events. Alternatively, click on tags above to show articles related to Dave Chaffey's Internet marketing presentation downloads and events.
Internet Marketing strategy presentation
This Internet marketing strategy presentation for the IDM Digital Marketing Diploma covers a high-level view of situation analysis, goal setting and strategy development. It is based around Chapters 2, 3 and 4 of my Internet Marketing Strategy, Development and Practice Book.
Persuasive website design
This presentation on Persuasive web design was delivered in December 2007 for Redeye.
E-marketing trends webinar for Internet Marketing and E-commerce books
Powerpoint slides from a webinar arranged by Pearson Education for lecturers and students using Internet Marketing and E-commerce books for teaching at University or college
Online customer engagement presentation 2007
This presentation on customer engagement was delivered for cScape, the agency I work for as a consultant in their Customer Engagement Unit.
Digital Marketing Masterclass - Manchester Metropolitan University
A review of major E-marketing Trends. Presented to MMU for students and professionals in the Manchester area.
Search Engine Optimization (SEO) Presentation - Ad Tech
This is a presentation to Ad Tech London 2007 entitled "Succeeding in SEO in Competitive Markets"
Email Marketing Key Questions presentation
A new half-day workshop covering 10 key questions to ask to improve your email marketing strategy - includes transcript.
2007 Email marketing masterclass for RedEye
A half-day workshop covering 10 key questions to ask to improve your email marketing strategy.
E-consultancy What's New in Online Marketing 2007
Writeups of 2 workshops on online PR and social media (and applications to SEO) and the impact of customer review on conversion for e-retail sites.
Customer engagement presentation
This Powerpoint presentation delivered for a cScape Customer Engagement workshop summarises 10 measures to consider to assess online customer engagement and presents ten tips to improve online customer engagement.
Cambridge E-marketing presentation
I delivered this presentation for the CIM Cambridge branch for their 2007 Digital Marketing conference, July 2007. I covered '5 megatrends' for 2007 including Google Marketing, Intermediary Power, User Participation (Web 2.0), Email Marketing Saturation and Mobile Marketing. Click to download.
Email marketing presentation 2007
This 50 page presentation on 'Right touching' - delivering relevant communications by email and direct mail was arranged by Email marketing company EmailReaction.
Ad Tech 2006 Write-up and case studies
This write-up features summaries on E-mail Marketing, Affiliates (BT and Dell case studies), paid search and ad networks.
E-metrics summit 2005 - KPI worksheet
A link to a Word document for summarising an E-marketing dashboard for a range of different types of business.
E-metrics Summit 2004
2 to 3 postings from the first E-metrics summit in the UK.
