A customer retention plan defines the marketing activities to keep customers loyal, encourage advocacy and repeat purchases
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A customer acquisition plan defines the investment in marketing activities and resources to meet your goals of customer acquisition volume within a defined budget giving an allowable-cost-per-acqusition.
Online competitor analysis should compare how the brand and marketing mix is communicated, for example brand positioning, product features and pricing. It should also review marketing campaign and always-on budgeting.
Creating a budget for marketing activities will cover different timescale and objectives, for example an annual budget, a campaign budget, a country budget, a product budget or a channel budget for always-on marketing.
Improving the commercial returns from a website through increasing conversion to key goals such as sales, quotes or bookings or leads. CRO combines customer and competitor research with evaluation of customer be-haviour...
Content strategy The management of text, rich media, audio and video content aimed at engaging customers and prospects to meet business goals published through print and digi-tal media including web and mobile platforms...