Keeping up-to-date with Google’s marketing and advertising features

All marketer’s know the importance of Google, especially in markets where there is a high-level of search intent from consumers or businesses, i.e. people are looking for products, services or providers.

I’m writing this post to share the best sources to learn about Google changes, both from Google themselves and other sites. I’ve needed to work through this since with the Google’s New Marketing Platform they have restructured the support for many products, so need to update the feeds I track in Feedly.

 
SOURCE GOOD FOR
The Keyword All Google blogs
Google Marketing Platform blog Changes to Google Marketing platform
Google Analytics blog Google Analytics changes
Google Ads changes New Google Ads features
Google Ads blog Specifically Ads product announcements and examples
Think With Google Research about changes in consumer behaviour

About

Welcome to my personal site where I blog about the latest developments in digital business to help students, professionals or lecturers using my books in their studies or careers.

Visit my main Smart Insights Digital Marketing Strategy site for planning templates, strategy guides and daily updates on the latest developments.

Digital Marketing Glossary.

I also write about assistive technology to help others teaching the visually impaired as part of my volunteering work for charity AbilityNet.

About Smart Insights

Dr Dave Chaffey is co-founder and Content Director of digital marketing advice site Smart Insights. We’re a publisher and learning platform that helps our 150,000 active members in over 100 countries plan, manage and optimize their digital marketing activities by applying the actionable advice in our planning templates, guides and interactive e-learning tools.

Free members can download our free templates and benchmark their digital capabilities.