Avinash Kaushik - world leader in web business optimisation
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Tips for improving email deliverability
These tips for increasing delivery of permission-based Emails are from the UK DMA Deliverability Council. This is a long 15 page document, so I have developed some shorter guidelines
The existence of the Deliverability council shows the extent of the problems of deliverability. I didn't spot these until Jan 2008.
My Email deliverability tips
1. Before you send email (Content):
- Limit use of spam keyphrases
- Test e-mail against a spam checker
- Test delivery / renderability in ISPs/Firewalls with seed accounts
2. After you send Email (Reputation):
- Remove bounces after 3 times (automatic)
- Follow-up on bounces – how?
- Track Opens and Clicks across ISPs/Corporates
- Check reputation
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