http://www.davechaffey.com Total E-mail Marketing : Maximizing Your Results from Integrated E-marketing is my in-depth practical guide to improving E-mail marketing. This page is the blog for this book giving the latest updates on Email marketing best practice. daily 1 2006-12-08T12:06:47Z http://www.davechaffey.com/Total-E-mail-Marketing/Five-Best-practice-e-mail-marketing-articles No publisher DaveChaffey 2004-07-26T20:28:22Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-marketing-trends-Doubleclick Published quarterly, these gives data on delivery, open-rates and clickthrough rates from the Americas and less frequently, Europe. No publisher DaveChaffey 2004-12-03T15:22:40Z Link http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-Marketing-Council-DMA-Best-Practice-Guidelines These email best practice guidelines were updated in June 2007. They are worth a quick scan by all involved with Email Marketing. No publisher DaveChaffey Internet Law Email Marketing 2007-07-20T12:18:25Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Identifying-E-mail-Replies-bounces A common problem for organisations with large lists is how to manually process the bounces and replies which may include feedback or requests for quotes or further information. Bounces include soft bounces where the e-mail is temporarily undeliverable due to a user's mail box being full or the server temporily unavailable and hard bounces which are returned e-mails where the e-mail address is not invalid. There are also further bounces / replies from other situations like if someone is out-of-the office (B2B) which may need to be managed. This post describes some solutions. No publisher DaveChaffey 2004-09-03T08:38:09Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Problems-displaying-e-mails-in-different-readers This is still a big problem according to this article which focuses on practical tips to make sure your e-mails are read in the big 5 readers. Research showing that around half of the emails received from leading consumer-facing organisations in the UK will not display. This occurs, as the sender does not take into account the limitations of their recipients email clients in rendering HTML. This briefing shows you how to ensure your email renders correctly in Hotmail, Yahoo, Outlook, Lotus Notes and AOL. No publisher DaveChaffey 2006-08-16T18:32:13Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/emn.jpg No publisher DaveChaffey 2004-05-19T21:19:14Z Image http://www.davechaffey.com/Total-E-mail-Marketing/Affordable%20E-mail-management-and-broadcast-packages I am often asked about recommendations for affordable E-mail broadcast software packages for Email marketing, E-newsletters or Ezines. This note highlights some of the options that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to me. I only recommend hosted (Application Service Provider) email marketing solutions since, in general, the reporting/tracking and bounce management capabilities of the cheaper desktop e-mail packages are inferior. There are also management problems with deliverability and blacklisting which are best managed by an external company IMO. No publisher DaveChaffey Email Marketing 2007-12-14T13:26:42Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-Deliverability-blacklist-monitoring-tools With the continued efforts of ISPs to stop SPAM, E-mail broadcasters can get blacklisted by some ISPs/E-mail providers for a range of reasons such as high thoughput and domain hijacking. These tools warn you if your e-mail broadcaster has been placed on the most common blacklists. No publisher DaveChaffey 2005-11-07T21:51:52Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-open-rates The latest Q1 2005 Doubleclick US and Europe reports shows an all-time low for open rates. However deliverabilty and clickthrough rate has increased in the UK. No publisher DaveChaffey 2005-06-27T13:28:07Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-benchmarking-survey E-mail marketers are always keen to see how their campaigns perform relative to the industry. January 2005 saw the launch of a major new UK E-mail benchmarking initiative. No publisher DaveChaffey 2005-02-28T15:00:33Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-renderability Renderability is a horrible world, but it indicates a horrible problem - it refers to when HTML E-mail creatives are not formatted as designed in different e-mail readers with different setups. This is mainly down to lack of testing and lack of knowledge amongst the E-mail creators of the constraints of the readers. This is a state of the art survey from the US which also has some guidance on asking subscribers to add your address to the safe senders list. I have also included some guidelines from the UK. No publisher DaveChaffey 2005-10-31T14:12:10Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-reader-statistics For max impact, E-mail marketers need to review creative in different e-mail readers or clients. But which are the most popular? There hasn't been any recent data on this, let alone for the UK, so nice to see this compilation of Webmail readers from Nielsen//Netratings procured by Sam Michel of UK NetMarketing discussion group. No publisher DaveChaffey 2005-07-01T07:39:37Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Accessible-E-newsletter-guidelines I'm sometimes asked whether Disability and Discrimination laws apply to e-mails and e-newsletters. An interesting question since 99 percent of the writing about DDA and Accessibility refers to web sites. No publisher DaveChaffey 2005-08-29T11:03:13Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-Guidance-notes-for-marketers Useful explanation of UK Privacy and Electronic Communications Regulations law applied to E-mail marketing by the Information Commissioner. No publisher DaveChaffey 2005-12-02T08:28:59Z Link http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-copywriting-guidelines A simple 'top ten' tips you may want to check against your / your agencies current practice. No publisher DaveChaffey 2005-09-01T09:23:12Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Are-you-a-spammer Doubleclick have just released their consumer e-mail survey and there is some useful data on consumer e-mail behaviour and perception. It suggests it is all too easy to be perceived as a spammer... No publisher DaveChaffey 2006-01-24T20:38:52Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-best-practice-centre Case studies, white papers, and best practice relevant for UK marketers on E-mail marketing. Also information on SMS and fax marketing. No publisher DaveChaffey 2005-07-18T07:20:47Z Link http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-marketing-volumes Start of a new year, and time to take a look at competition for commercial e-mail marketing. What are the trends in overall volumes, SPAM and phishing. No publisher DaveChaffey 2008-03-07T10:18:48Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/New-RSS-Direct-product No publisher DaveChaffey 2005-12-02T10:57:10Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-response-statistics-US-UK Sources to compare your deliverability, open rates and clickthrough rates. Also E-retail response. No publisher DaveChaffey 2005-09-29T07:18:37Z Page http://www.davechaffey.com/Total-E-mail-Marketing/Tune-up-your-Email-strategy This free whitepaper from Bronto Software could be worth a look if you are reviewing your E-mail strategy. No publisher DaveChaffey 2006-04-05T19:26:26Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Connected-Viral-Buzz-Marketing Connected Marketing gives the best collection of articles I know about viral, buzz and word-of-mouth marketing. No publisher DaveChaffey 2005-12-12T11:29:03Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Predictive-analytics This is a new e-magazine which seems to be part of a portal strategy from SPSS although it is not SPSS branded. The launch issue has a couple of high-level cases about Saga and Rabobank summarising the approach and an interview with Don Peppers. No publisher DaveChaffey 2005-12-02T10:57:43Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Charging-for-e-mail-on-horizon Yahoo! has followed AOL in announcing yesterday that it will start trialling the GoodMail system which involves a payment of 2-3 cents / 1000 e-mails to the web-mail company receiving e-mails in return for guaranteed delivery to the inbox. No publisher DaveChaffey 2006-02-17T14:55:55Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Solus-offer-e-mail-perform-better Solus offer e-mails perform better No publisher DaveChaffey 2006-06-08T09:39:13Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/email137.jpg No publisher DaveChaffey 2006-05-06T22:54:11Z Image http://www.davechaffey.com/Total-E-mail-Marketing/UK%20E-mail%20Marketing%20Benchmarks This is my summary "Perspective" on current E-mail trends written for the Q4 2005 DMA UK Email marketing benchmarking report. It includes a summary of latest Email response rate statistics and introduces "Right Touching" - one of the biggest challenges for online and indeed all marketers. No publisher DaveChaffey 2006-06-04T08:53:36Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-authentication-Accreditation-summary-of-ISP-checks Email sender authentication systems are used by ISPs, webmail companies or corporate firewalls to identify bulk E-mail has not been sent from a recognised broadcaster. If you get this wrong your messages will not be delivered or will end up in the SPAM folder. No publisher DaveChaffey 2006-10-09T11:31:33Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-copywriting-tips Some practical E-mail marketing copywriting tips we cover on the e-mail marketing training courses and in my Email booka. Updated with 2 new ideas shared from a workshop No publisher DaveChaffey 2006-10-26T15:25:26Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/E-mail-spam-checker Email SPAM filter checkers should always be used as a pre-test before broadcast of email campaigns. No publisher DaveChaffey 2007-01-29T22:05:03Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/How-quickly-are-your-email-lists-decaying Most e-mail marketers know that their list members are at their most responsive and so valuable in the first months when they join they list. This post shows away of calculating how quickly your list is decaying in value and gives some suggestions on how to reduce this decay. No publisher DaveChaffey 2006-09-17T09:41:40Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/B2B-Enewsletter-tips 31 tips for improving your E-newsletter. Many of these are useful tips for reviewing the content of your e-newsletter even if you a business-to-consumer marketer. Also there are lots of E-mail tips on this site across all aspects of E-mail marketing. No publisher DaveChaffey 2006-10-30T07:32:19Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Top-Email-Marketing-trends-2007 A good, free summary of E-mail trends has just been published by E-consultancy from one of their roundtables. It was reassuring to see that this features much of the guidance in the new edition of my Email marketing book and from my Email marketing workshops. I have summarised 10 trends in E-mail marketing for you to review against your own practice. No publisher DaveChaffey 2006-12-17T14:23:08Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Differences-html-coding-email-web A summary of sources showing differences in HTML coding for Email and web. No publisher DaveChaffey 2007-01-17T07:17:02Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Email-laws-tools Read these updates if you manage email marketing and you want to keep it legal and check delivery and display in different readers. No publisher DaveChaffey 2007-01-31T21:42:07Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Email-reduce-frequency-sell-more This retail case study on reducing email frequency shows that in this case, less was more. Conversion rates were increased by standardising on "just" 2 e-mails per week. No publisher DaveChaffey 2007-02-26T14:51:37Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Testing-emails-Outlook-2007 Email marketers should be testing how Emails display for recipients using the recently released Outlook 2007 since it has a new approach to rendering HTML E-mails. This post summarises the changes. No publisher DaveChaffey 2007-02-26T15:15:26Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Eyetracking-email-marketing Eyetracking research has been widely applied for improving the design of web design templates. It has been less widely used to improve email marketing templates. Here are some examples of Eyetracking studies for Email for which I will indicate the best practice features that all Email marketers can use for creating email templates and design elements. No publisher DaveChaffey 2007-04-29T16:31:36Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Email%20Marketing%20Blogs Listing of internet marketing blogs including Email Marketing related to making money online and working from home. Find a blog, or submit yours. No publisher DaveChaffey 2007-04-30T15:58:00Z Link http://www.davechaffey.com/Total-E-mail-Marketing/Effective-Email-Marketing This 45 minute presentation on Email marketing from May 2007 presented for Email Service Provider Email Reaction covered some of the main principles of Email marketing including contact strategy, segmentation and targeting with email, email marketing templates and deliverability for email marketing. No publisher DaveChaffey 2007-05-18T06:34:44Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/Landing-pages-for-email-marketing In my Total Email Marketing book and Email workshops I stress the importance of consistency and simplicity in landing pages for Email campaigns. A recent report suggests this often isn't achieved. Check to see whether your email campaigns fail this 8 second test. No publisher DaveChaffey 2007-06-25T20:55:11Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/What-is-the-best-email-marketing-frequency For me, for email marketers with an established programme, using the right frequency of email sent is the biggest challenge in e-mail marketing today and into the future. This post summarised ideas for reviewing and optimising frequency. No publisher DaveChaffey 2007-07-04T05:26:53Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/email-marketing-statistics-email-usage-statistics I have just become aware of this source for statistics on email marketing, covering all aspects an email marketer would be interested. No publisher DaveChaffey 2007-10-03T09:04:38Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/advanced-email-marketing This is a great collection of short presentations on segmentation, targeting, copywriting and deliverability from a range of speakers including Jupiter Research, Ogilvy One and Silverpop, the organisers. No publisher DaveChaffey 2007-10-19T17:49:25Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/b2b-email-marketing-research-uk This research reviews the current and future levels of usage of Email marketing in B2B companies and most helpfully identifies some of the main objectives and challenges of B2B Email Marketing. No publisher DaveChaffey Communications strategy Contact or touch strategy Business-to-Business (B2B) Email Marketing 2007-12-14T13:08:30Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/McKinsey%20Quarterly%20Touch%20Strategy%20example.doc This email case study example from a B2B Publisher shows the development of messaging and frequency from an initial subscription No publisher DaveChaffey 2008-01-04T14:28:38Z File http://www.davechaffey.com/Total-E-mail-Marketing/tips-email-deliverability These tips for increasing delivery of permission-based Emails are from the UK DMA Deliverability Council. This is a long 15 page document, so I have developed some shorter guidelines No publisher DaveChaffey 2008-01-04T17:12:19Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/b2b-publisher-email-contact-strategy-case-study-example A summary of the frequency, message development through subject lines and creative in an event-triggered automated B2B campaign over a 3 month period. No publisher DaveChaffey Communications strategy Contact or touch strategy Business-to-Business (B2B) Email Marketing 2008-01-31T09:39:39Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/email-marketing-benchmarking-report This email marketing benchmarketing report reviews different aspects of creative best practice for email marketing templates. No publisher DaveChaffey 2008-03-11T20:46:55Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/email-response-rates-images-off A great, simple case study that shows the importance of thinking about how your creative renders without images (the majority of readers to today block images). This retail study shows that including text in Email templates can have a dramatic impact. No publisher DaveChaffey 2008-03-31T20:47:28Z News Item