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Backlinking & Blog SEO example - Zopa
Zopa are a startup who have recently established a great presence in the natural listings through a combination of natural link growth, attention to coding and use of a blog on a sub-domain. Read more in their blog entry.
Zopa blog posting on SEO success
In their blog posting on their SEO secrets of success , Zopa give their reasons for success as
- Sematic markup
- Clean URLs
- Natural linkage (no specific link-building initiative)
I would add:
- Massive PR spend generating backlinks from major media sites and online comparison sites and their channels on finance
- Use of blog on subdomain linking back to main site
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Please add your comments, experiences or link suggestions to inform me and other visitors to my site.
I've set it up to be quick, but you can't add true hyperlinks - just text.
Thanks, Dave Chaffey.
