E-marketing Questions and Answers listing

SEO - Keywords and alt attributes - relative importance

Q. So we know title tags and alt attributes are good to have for keyword density etc ... but are they as good as body text? Is it still better for SEO to provide some actual body text that uses the words - and include image based keywords as well? Any thoughts ... ?

Written by Dave Chaffey on 08-01-2007

Top 5 tips for an effective email campaign

Q. If you had Top 5 tips for sending an effective email marketing campaign. What would they be ?

Written by Dave Chaffey on 26-02-2007

Online survey question

Q. I have a client who wants to drive worldwide traffic to an online survey with a budget of only £1000. We want 1000 visits to the survey we need around 400 completed and are offering the ubiquitous iPod as a prize draw). The product category is residential wireless communication

Written by Dave Chaffey on 08-01-2007

E-marketing Questions and Answers listing

This is a feature I am running with .Net Magazine which offers practical features and tips on web design and web marketing. Each month I give a brief answer to 3 questions on E-marketing, so sorry I can't guarantee to answer all of them. This is a list of questions answered to-date.

Written by Dave Chaffey on 08-01-2007

Best approach - e-newsletter or blog?

Q. Which is the better marketing tool, the newsletter or the blog? In this day and age is it better to blog than to send out endless newsletters that bounce or don't get read?

Written by Dave Chaffey on 06-04-2007

Getting the top position in Google Adwords

Q. I have just started using Google Adwords. I have been successful in getting some of my ads to position 3 on the right of the natural listings, but have not been able to get to the top positions above the natural positions. Advice please.

Written by Dave Chaffey on 06-04-2007

Blog tracking software

Q. I have just started a blog and want to know how well it is working for me? Are there ways of collecting stats in the same way as say Constant Contact does for a newsletter?

Written by Dave Chaffey on 06-04-2007

Google Sitemaps benefits

Q. I have been thinking about submitting my site to Google Sitemaps, but I’m not sure about the benefits it will give me since my site is already indexed by Google.

Written by Dave Chaffey on 06-04-2007

Google Sitemaps penalty

Q. I have a got a number of sites indexed by Google, and I control all of the Google Sitemaps via a single sitemaps account. We know that Google likes to bump up PageRanks of sites which have links from high PR sites. I control a .ac.uk website and have a link from the front page of this to my personal website. Now, in theory, the kudos of having a link from a high PR page should bump up the PR of my personal site. However, will Google ignore it as they can see (via Google sitemaps) that I control both sites?

Written by Dave Chaffey on 08-01-2007

When is a landing pages a doorway page?

Q. Can 'landing pages' (pages that are not part of the 'normal' site structure - and not included within the site navigation) create SEO issues if they only link INTO a site where no link back is present?

Written by Dave Chaffey on 08-01-2007

Flash friendly sites

Q. How do you get good SEO results when using mainly flash in your site? I am really struggling with a 99% flash site…

Written by Dave Chaffey on 08-01-2007

Which is best - newsletter or blog?

Q. Which is the better marketing tool, the newsletter or the blog? In this day and age is it better to blog than to send out endless newsletters that bounce or don't get read?

Written by Dave Chaffey on 08-01-2007

Google link: syntax problem?

Q. I know backlinks are important to SEO, but I have heard the Google link:www.mydomain.com query is broken so it doesn’t show all the links to my site. How can I find all the links to my site?

Written by Dave Chaffey on 08-01-2007

E-mail & E-newsletter software question

Q. I want to know what is the difference between bulk email ready software and using a free php script for newsletters? If I can install a free php script for newsletters would there be any reason I should pay for the software? Cyberstar

Written by Dave Chaffey on 08-01-2007

Banner advert income

Q. I am currently running a website for a new local community organization which receives several hundred unique visitors per month. We want to use banner adverts to get extra income to keep the website up and running and also to support the organisation. How do I approach pricing?

Written by Dave Chaffey on 08-01-2007

SEO how important is Alt attribute of images?

Q. If I name all my images with keywords - as long as they are relevant of course, will this help with search engine optimization since keyword density will be increased.

Written by Dave Chaffey on 08-01-2007

UK USA duplicate content penalty?

Q. I have a client who insists on a UK and a USA site with identical content on each, apart from a few minor spelling differences. I told him it was blackhat SEO and that it shouldn't be done, but he pointed out that it wasn’t a problem as there was British and American English. So what do you think?

Written by Dave Chaffey on 08-01-2007

E-marketing Question and Answers

Brief Questions and Brief Answers about the Practical E-marketing issues which are bugging you.

Written by Dave Chaffey on 06-04-2007

E-marketing jobs boards

Q. I’m the marketing manager at a small charity and we need to recruit 2 new E-marketing specialists. What are the best options for recruiting online and avoiding the fees charged by recruitment agencies?

Written by Dave Chaffey on 16-01-2007

Ask Me A Question!

I offer the opportunity to all of my Internet marketing workshop attendees to follow-up with questions as and when they arise - 'all part of the service'. I get quite a few takers and it helps me to create useful content and understand those Internet marketing issues that are bugging you.

Written by Dave Chaffey on 31-07-2006