Document Actions

My Internet & Web marketing Books

Internet marketing and E-marketing books and reports from Dave Chaffey.

Internet Marketing Books by Dave Chaffey

My four most recent books on E-business and Internet marketing are listed below.

I have also published in-depth, highly acclaimed, Best Practice Guides to

Internet Marketing Book, 3e An in-depth guide to all aspects of Internet marketing strategy, planning and implementation. Recommended course book: Diploma in Digital Marketing and Diploma in Direct and Interactive Marketing, Institute of Direct Marketing. View Details		eMarketing eXcellence Book,2e A professional's guide to e-marketing planning incorporating the latest e-marketing innovations. Developed to support the E-marketing training award,Chartered Institute of Marketing. View Details
	"This is an excellent book which makes for a valuable and timely contribution to the subject" Chis Fill, Director of Studies, MA Marketing, Portsmouth University.		"Provides a balanced and accessible approach to the subject for practitioners...successfully combines breadth of subject matter with a depth that gives the reader more than a superficial understanding of the issues" Danny Meadows-Klue, Chair, Interactive Advertising Bureau, UK.
Total Email Marketing Book,2e Created to support my popular E-mail marketing training courses run by the CIM. Goes beyond best practice for e-mail copy and creative to show how to use e-mail in integrated e-marketing campaigns. View Details		E-business and E-commerce Mgt Book, 3e Created to support students following a specialist training course in e-business at postgraduate or undergraduate level. Includes many European and international case studies from the Financial Times relevant to European students. First published in Aug 2002 and widely adopted for many new courses. View Details
	I found the style accessible and practical: Chaffey makes it easy to see how to apply lessons from others to your own email marketing activities. John Woods, Site Intelligence News		"Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business." Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and eCommerce for the London Chamber of Commerce and Industry Examination Board.