Avinash Kaushik - world leader in web business optimisation
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Internet marketing training and digital marketing qualifications
Your Internet marketing training options from a UK-based E-marketing authority. This page also summarises a range of UK professional digital marketing training courses and qualifications available from the leading, established providers who I work for either as a trainer or examiner. The main organisations offering digital marketing training or qualifications for professionals include the Chartered Institute of Marketing, Institute of Direct Marketing, Manchester Metropolitan University and E-consultancy.
Please contact me to discuss the options for Internet marketing consulting or tailored in-company training.
These are your options for Internet marketing training and qualifications in the UK:
1. E-marketing training courses from the CIM
I have trained hundreds of marketers in E-marketing for the Chartered Institute of Marketing (CIM) since I started in the early dot com days in 1997.
CIM have a range of practical one day courses. I am course director for these workshops which run regularly in London and less frequently in Birmingham and Edinburgh, Manchester:
- Running Effective E-marketing campaigns (0767)
- Search Engine Marketing (1157)
- E-mail Marketing (0766)
The Running Effective E-marketing campaigns and Email Marketing workshops are in the Top 5 most popular courses of the 100 plus courses offered by the CIM.
Browse all CIM Marketing training courses
The CIM also have an E-marketing Qualification originally launched in 2000. I was involved in specifying this originally and we focused the qualification on E-marketing planning.
Today I would rate the content as a fairly basic grounding in comparison to the IDM digital marketing qualifications which cover the different digital media channels such as search engine marketing, display advertising and email marketing in more depth.
2. In-company E-marketing training courses
I can also deliver similar topics to those for the CIM, in your company offices. If you have 3 or more staff who would benefit from a course customised to improving specific aspects of your digital marketing, then please contact me direct and this will prove more cost-effective and relevant.
Online webinars can be effective for training and developing Internet marketing specialists or marketers in larger companies. In 2007, for companies including BP, CIPD and HSBC, I delivered focused one-hour / 90 minutes webinars on best practice ranging from online marketing strategy to tactics including search engine marketing (SEO and PPC), Email marketing, web site design online copywriting and affiliate marketing
To contact me to discuss consulting or training, please fill in this form or e-mail dave.chaffey@marketing-online.co.uk.
3. Specialist E-consultancy digital marketing training courses
I worked with E-Consultancy, the leading UK portal for digital marketers in 2005, to develop these advanced training courses on key e-marketing topics. Due to pressure of time I no longer train on these. These training courses, delivered by leading specialists in their field, include:
- Accessibility for Web Designers and Managers
- Advanced Affiliate Marketing
- Advanced Paid Search Marketing
- Advanced Retention E-Mail Marketing
- Advanced Search Engine Optimisation
- Measuring Digital Marketing Effectiveness
- Online Copywriting
- Online Media Planning & Buying
- Online PR
- Usability and User Experience
4. MSc in Digital Marketing Communications
Manchester Metropolitan University (MMU) offers a MSc in Digital Marketing Communication in conjunction with E-consultancy. This was oversubscribed in the first cohort, so is proving popular to-date. MMU also offers an undergraduate degree in digital communications - the BA (Hons) Digital Marketing and Communications.
5. IDM Qualifications in Digital Marketing
I am actively involved in devising the syllabus, setting exams and editing the modules which are written by a team of experts. I am also a guest lecturer on the Diploma in Digital Marketing.
The IDM Certificate and Diploma in Digital Marketing provide, in my opinion, the most comprehensive and practical learning material to improve your e-marketing knowledge while also improving the effectivenes of e-marketing in your organisation.
The Certificate is for client-side or agency-side marketers who implement digital marketing campaigns or for whom digital marketing campaigns are part of their remit. The Diploma is aimed at more senior marketers who plan, manage and resource projects within the corporate objectives.
Testimonials from students on the first Diploma Digital Marketing cohort:
The course is demanding, stimulating and hugely beneficial to me professionally. It focuses on developing technologies and techniques that are the future for all marketers.
Jane Byrne, Product Manager, Thomson Directories
The right content, the best contributors and practical information that you can use to the benefit of your organisation from Day One. If you want to be a professional in the most exciting and gastest growing area of marketing, then this is the way to get there. The future of marketing is digital - but its happening right now - make sure you don't get left behind.
Paul Tapley, Head of Technology and E-marketing, Welsh Development Agency
Please contact me to discusss the options for Internet marketing consulting or tailored in-company training.
- E-marketing training links and resources - these are links used to support my CIM and IDM courses.
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