Internet marketing & E-marketing blog - 2006 archive

Prices compare UK - UK Compare prices

"Prices compare" and "compare prices" keyphrases are incredibly popular, particularly at this time a year. This reflects the increasing importance of price comparison search engines. This post reviews some of the types of price comparison intermediares and how searchers find them.

Written by Dave Chaffey on 16-01-2007

Prices compare UK - UK Compare prices

"Prices compare" and "compare prices" searches are incredibly popular online. This reflects the increasing importance of price comparison search engines. This post reviews some of the types of price comparison intermediares and how searchers find them.

Written by Dave Chaffey on 17-03-2007

Intranet best practice podcasts

Describe best practice for intranets from academics and professionals working for agencies. Topics include why intranets fail and return on investment for intranets.

Written by Dave Chaffey on 21-12-2006

Technology waste management

In Chapter 11, we mention the challenges of controlling technology waste. Legistlation known as WEEE is now in place in Europe to manage this.

Written by Dave Chaffey on 18-12-2006

How much money are you wasting on search engines?

Paid search is a great way to drive qualified visitors to your site. But if you don't follow best-practice, then inefficiencies will mean it can be a very expensive technique. Check how up-to-date you are in your approach to marketing through search engines against Dave’s Ten Don’ts of Paid Search Marketing.

Written by Dave Chaffey on 26-07-2007

Why use Google Sitemaps?

This post reviews the Advantages & Disadvantages of Google Sitemaps which is now part of the enhanced Google Webmaster tools. It also gives a short 'how to'. In November the standard was also adopted by Microsoft Live Search and Yahoo! - checkout the new Sitemaps.org.

Written by Dave Chaffey on 25-11-2006

The 4 second rule of online customer engagement

Two great reports were published in November which looked at the key issue of how business should engage their customers online. Do you pass the 4 second rule?

Written by Dave Chaffey on 25-11-2006

Viral marketing research - UK survey

I have summarised the results of a Viral Marketing research survey of consumer perceptions in the UK which also takes a look at trends in different forms of viral marketing.

Written by Dave Chaffey on 25-11-2006

Top Email Marketing trends for 2007

A good, free summary of E-mail trends has just been published by E-consultancy from one of their roundtables. It was reassuring to see that this features much of the guidance in the new edition of my Email marketing book and from my Email marketing workshops. I have summarised 10 trends in E-mail marketing for you to review against your own practice.

Written by Dave Chaffey on 17-12-2006

E-commerce growth rates UK

A great indication of the growth of E-commerce sales is the IMRG data which shows phenomenal year-on-year increases.

Written by Dave Chaffey on 17-11-2006

B2B Online Strategy

B2B (business-to-business) online strategy and plans are covered in this short piece with an example of an online B2B best-in-class company - Tektronix (a company that has avoided many of these problem) and tips. Article structured around common problems found when there isn't a clear Internet plan - these are also often the case in B2C as well as B2B.

Written by Dave Chaffey on 15-11-2006

How to structure an intranet

An article on how to structure an intranet by an information architect at a design company.

Written by Dave Chaffey on 11-11-2006

Online revenue models & business models

Online revenue models (also known as online business models) describe different techniques for generation of income from an Internet business. The 8 revenue online models described in this post are taken from 3e of my E-business book, looking specifically at the revenue options for online publishing businesses.

Written by Dave Chaffey on 31-08-2007

CIO (Chief Information Officer) Research from IBM

IBM has researched the emerging role of CIOS and their relationship with CEOs. You can download this free research here.

Written by Dave Chaffey on 05-11-2006

Free E-marketing Best Practice Presentations

These are time-limited presentations (probably available for the next couple of months) posted by The IDM from presentations at the recent London Ad-Tech show covering a range of web marketing topics from e-mail marketing, search marketing to web analytics.

Written by Dave Chaffey on 30-10-2006

New Research online offline integration

Hitwise stands out amongst web analytics solutions since it enables you to assess your online performance relative to competitors and it also assesses the role of intermediaries in a market. Incidentally it is also a great example of a business blog which I would recommend for E-marketing lecturers and students on this list since it has free data about many companies and markets.

Written by Dave Chaffey on 30-10-2006

B2B-Enewsletter-tips

31 tips for improving your E-newsletter. Many of these are useful tips for reviewing the content of your e-newsletter even if you a business-to-consumer marketer. Also there are lots of E-mail tips on this site across all aspects of E-mail marketing.

Written by Dave Chaffey on 30-10-2006

How Green is E-commerce?

Green E-commerce and IT. Article Subtitle: How Green is my Virtual Valley? How does E-commerce / Online Shopping / E-shopping contribute to sustainability?

Written by Dave Chaffey on 08-02-2008

E-mail copywriting-tips

Some practical E-mail marketing copywriting tips we cover on the e-mail marketing training courses and in my Email booka. Updated with 2 new ideas shared from a workshop

Written by Dave Chaffey on 26-10-2006

Worldwide Internet adoption statistics

These Internet usage statistics from the Comscore WorldMetrix show the importance of Internet outside of the US and Europe.

Written by Dave Chaffey on 22-10-2006