Avinash Kaushik - world leader in web business optimisation
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Internet marketing & E-marketing blog - 2004 archive
Up one levelThese are my Internet marketing and E-marketing articles from 2004. They cover a range of Internet marketing topics from strategy to practical articles about best practice for E-mail Marketing, Search Engine Optimisation and Pay Per Click Search Marketing. Archives for other Years are available from the Blog tab. All E-marketing articles are also stored in the categories of the left navigation.
- Steering customers to the right channels
- An article on multi-channel marketing from McKinsey Quarterly
- Written by Dave Chaffey on 16-01-2007
- Problems displaying e-mails in different readers
- This is still a big problem according to this article which focuses on practical tips to make sure your e-mails are read in the big 5 readers. Research showing that around half of the emails received from leading consumer-facing organisations in the UK will not display. This occurs, as the sender does not take into account the limitations of their recipients email clients in rendering HTML. This briefing shows you how to ensure your email renders correctly in Hotmail, Yahoo, Outlook, Lotus Notes and AOL.
- Written by Dave Chaffey on 16-08-2006
- Duplicate counting in acquisition
- These posts on E-consultancy discuss the problem of duplicate counting from different affiliates, paid search, etc. Which is an increasing programme.
- Written by Dave Chaffey on 03-12-2004
- Sleep Tomorrow Campaign example
- NMA reported possibly the biggest online campaign ever in Europe back in 2004. This was part of the launch campaign for its new K500i multimedia camera phone. Read the article and view the site to see how online/offline marketing with data capture and a viral affect have been combined.
- Written by Dave Chaffey on 18-12-2007
- Google Technology (lecturers)
- This ZDNet article is an interesting piece on technology behind Google, although already out-of-date since Google has increased its index to 8 billion pages which at 10Kb per page average is 80 Terabytes.
- Written by Dave Chaffey on 02-12-2004
- PWC global data survey
- This updates on 2001 survey referenced in the book. It shows that still, data quality doesn't have a high profile at senior management level in many companies. Although 2 in 5 do have an approved board-level strategy, apparently driven by legal and regulatory compliance.
- Written by Dave Chaffey on 02-12-2004
- The Online Ad Surge
- Great article from Business Week showing how large scale interactive ad campaigns from brands such as Ford are reaching 50 million users and driving visitors (3,000 per second) and delivering sales (a 6% increase according to Ford). The article also looks at latest developments in ad formats such as video in US.
- Written by Dave Chaffey on 03-12-2004
- Business Process Outsourcing at IBM
- Written by Dave Chaffey on 18-11-2004
- Online Retail User Experience Benchmarks 2004
- UK Research about UK e-retailers commissioned by E-consultancy introducing online buyer behaviour and benchmarking key e-tailers.
- Written by Dave Chaffey on 11-11-2004
- Introduction to Information Auditing
- This is a good intro with links to other resources written by Steve Wood, my co-author of BIM.
- Written by Dave Chaffey on 11-11-2004
- Keyword behaviour for keyphrase identification
- A useful way of breaking down how users search using different combinations of keywords.
- Written by Dave Chaffey on 17-12-2004
- IT Governance Global Status report
- This exec summary of a PwC report commissioned by ISACA/COBIT has a good summary of perceptions of directors about the importance of IT Governance.
- Written by Dave Chaffey on 11-11-2004
- Online advertising branding effects
- A report from EIAA (European Interactive Advertising Association) demonstrating that online advertising is not simply a direct response (clickthrough medium).
- Written by Dave Chaffey on 29-10-2004
- IMRG retail expenditure
- An article suggesting that 40 to 100 of the UK retailers are making limited spending on their online operations.
- Written by Dave Chaffey on 29-10-2004
- NHS IT expenditure massively underestimated
- A classic example of change in project scope on a mind-boggling scale.
- Written by Dave Chaffey on 11-11-2004
- Intel optimises customer service online
- A short article on experiments conducted for Intel by MIT to improve trust and ease of use in order to reduce costs.
- Written by Dave Chaffey on 28-10-2004
- Lecturers-IT-related videos from Silicon.com
- Silicon.com has talking head interviews with some of the leading figures in the IT industry with a US Bias, e.g. Oracle, Microsoft, Intel, etc.
- Written by Dave Chaffey on 28-10-2004
- Updated Google Ranking factors
- It is often said that Google uses over 100 factors in its algorithm to determine the position of a web page in its natural or organic listings for a particular key phrase. This doesn't give 100. First we had the Vaughns ranking factors which was a good list of On and Off page, Positive and Negative and now we have the SEOMOZ list which has 103 with a ranking of the 10 most important - this new list gives a better description of these.
- Written by Dave Chaffey on 30-10-2005
- The high cost of not finding information
- Chapter 1 and 4. Article by Susan Feldman of IDC in KM World about cost of searching for information. Similar to Outsell (2001) research presented in Chapter 4.
- Written by Dave Chaffey on 28-10-2004
- 2004 Eyetracking study update
- Poynter have been running Eyetracking studies for several years in order to resarch how viewers of media sites interact with them. While behaviour is likely to be different for destination sites, there are still learnings in terms of positioning of key messages, images and copy size that can be gleaned from this research.
- Written by Dave Chaffey on 14-10-2004
