http://www.davechaffey.com These are my Internet marketing and E-marketing articles from 2007. They cover a range of Internet marketing topics from strategy to practical articles about best practice for E-mail Marketing, Search Engine Optimisation and Pay Per Click Search Marketing. Archives for other Years are available from the Blog tab. All E-marketing articles are also stored in the categories of the left navigation. daily 1 2007-01-15T12:10:24Z http://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Buyer-behaviour/online-buyer-behaviour-retail-case-study This is useful buyer behaviour research since at a single online retailer (UK multichannel) rather than across many or general attitudes. It presents a segmentation based on behaviour - online and multichannel. No publisher DaveChaffey Segmentation Buyer behaviour Online Retail 2007-12-20T15:14:26Z News Item http://www.davechaffey.com/Paid-Search-Best-Practice/using-google-placement-targeting Google provides options to be more precise in placing targeted advertising on sites within the content network through the IMO underused placement targeting (formerly site targeting). No publisher DaveChaffey Partner marketing Advertising Pay Per Click (PPC) Marketing Google Adwords 2007-12-20T08:25:07Z News Item http://www.davechaffey.com/E-business/C5-Strategy/failed-e-business-strategies Reviewers of my texts often ask for more examples and case studies of failed e-business strategies or online marketing plans. This site is a good source cataloguing Internet marketing failures. No publisher DaveChaffey E-business & E-commerce strategy E-commerce case studies Internet Marketing Strategy & Planning 2007-12-18T11:27:22Z News Item http://www.davechaffey.com/Internet-Marketing/C7-Service-Quality/Website-design-usability/innovation-in-site-redesign-2007 Here as a round-up to the year is a showcase of some of the innovation we have seen in web site design in 2007. I have chosen these sites to represent a range of online business and incorporation of interactive Web 2.0 design approaches. Some are the "usual suspects", some are WebbyAwards winners and some are businesses I have worked with in 2007, to give a mix. No publisher DaveChaffey Trends & Innovation Web 2.0 Web Design 2008-01-11T12:58:11Z News Item http://www.davechaffey.com/About/festive-spam-joke-2007/happy-xmas-and-new-year Hi and I hope you enjoy the Festive Spam Joke - it's what you would expect from an Email marketer, I guess. There is a also a more serious point to this - you helped me raise £212 GBP for the charity Practical Action - thank you! No publisher DaveChaffey 2007-12-22T12:35:46Z News Item http://www.davechaffey.com/Total-E-mail-Marketing/b2b-email-marketing-research-uk This research reviews the current and future levels of usage of Email marketing in B2B companies and most helpfully identifies some of the main objectives and challenges of B2B Email Marketing. No publisher DaveChaffey Communications strategy Contact or touch strategy Business-to-Business (B2B) Email Marketing 2007-12-14T13:08:30Z News Item http://www.davechaffey.com/SEO-Best-Practice/sub-domains-for-seo In Dec 2007 Google announced a plan to update the way it treats subdomains. Post describes the implications for SEO. No publisher DaveChaffey Search Engine Optimisation (SEO) 2007-12-08T11:59:51Z News Item http://www.davechaffey.com/presentations/persuasive-website-design This presentation on Persuasive web design was delivered in December 2007 for Redeye. No publisher DaveChaffey Web Analytics Web 2.0 Web Design Web Usability 2007-12-06T16:51:24Z News Item http://www.davechaffey.com/Cheap-Internet-Deals/threshers-uk-discount-voucher-coupon Threshers discount deal - details of how to claim the December 2007 offer. No publisher DaveChaffey UK Discount Voucher Codes 2007-12-04T16:18:59Z News Item http://www.davechaffey.com/Cheap-Internet-Deals/compare-uk-cashback-sites-cash-back-site-guide This cashback page from Money Saving blog W3Wad.com has a useful matrix of the main cashback sites for comparing the deals they offer. No publisher DaveChaffey 2007-12-01T10:24:53Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/online-net-promoter-score Net Promoter Score (NPS) is a measure of advocacy widely referenced in the US, but doesn't seem to be mentioned so often in Europe. Here, I reference the main sources of information and give some practical tips as to how you can boost your NPS online. No publisher DaveChaffey Customer Engagement Customer relationship management Customer loyalty E-CRM 2008-03-31T11:32:15Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/tutorials-seo-techniques 2 step-by-step tutorials explaining how to do basic SEO techniques keyphrase analysis and backlink checking using freely available tools. Also there is a basic introduction to digital media and an Internet campaign planning template. No publisher DaveChaffey Planning Search Engine Optimisation (SEO) 2007-12-07T14:39:11Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/what-is-atomisation-web-2-0 I like the term atomisation as a way of summarising a significant trend in Web 2.0. This post explains my take on the atomisation concept with examples. No publisher DaveChaffey RSS Feeds Blogging Online PR / E-PR Web 2.0 2007-12-01T06:31:00Z News Item http://www.davechaffey.com/Internet-Marketing/C8-Communications/E-tools/Online-PR/widget-dashboards-uk-retail-industry-statistics-examples This newly released compilation of widgets created using Google gadgets highlights the way web users and in particular journalists and analysts will keep up-to-date with developments in their industry in the future. This particularly example summarises statistics and news for the UK online retail industry. No publisher DaveChaffey 2007-12-01T05:51:21Z News Item http://www.davechaffey.com/presentations/e-marketing-trends-webinar-for-internet-marketing-and-e-commerce-books Powerpoint slides from a webinar arranged by Pearson Education for lecturers and students using Internet Marketing and E-commerce books for teaching at University or college No publisher DaveChaffey 2007-11-27T16:30:28Z News Item