E-marketing blog - 2007 archive

Online buyer behaviour - retail case study

This is useful buyer behaviour research since at a single online retailer (UK multichannel) rather than across many or general attitudes. It presents a segmentation based on behaviour - online and multichannel.

Written by Dave Chaffey on 20-12-2007

Using Google Placement targeting

Google provides options to be more precise in placing targeted advertising on sites within the content network through the IMO underused placement targeting (formerly site targeting).

Written by Dave Chaffey on 20-12-2007

Failed E-business strategies

Reviewers of my texts often ask for more examples and case studies of failed e-business strategies or online marketing plans. This site is a good source cataloguing Internet marketing failures.

Written by Dave Chaffey on 18-12-2007

Innovation in web site design 2007

Here as a round-up to the year is a showcase of some of the innovation we have seen in web site design in 2007. I have chosen these sites to represent a range of online business and incorporation of interactive Web 2.0 design approaches. Some are the "usual suspects", some are WebbyAwards winners and some are businesses I have worked with in 2007, to give a mix.

Written by Dave Chaffey on 11-01-2008

My Festive Spam Joke

Hi and I hope you enjoy the Festive Spam Joke - it's what you would expect from an Email marketer, I guess. There is a also a more serious point to this - you helped me raise £212 GBP for the charity Practical Action - thank you!

Written by Dave Chaffey on 22-12-2007

B2B Email Marketing Research UK

This research reviews the current and future levels of usage of Email marketing in B2B companies and most helpfully identifies some of the main objectives and challenges of B2B Email Marketing.

Written by Dave Chaffey on 14-12-2007

Sub-domains for SEO - new Google algorithm change

In Dec 2007 Google announced a plan to update the way it treats subdomains. Post describes the implications for SEO.

Written by Dave Chaffey on 08-12-2007

Persuasive website design

This presentation on Persuasive web design was delivered in December 2007 for Redeye.

Written by Dave Chaffey on 06-12-2007

Threshers UK discount voucher / coupon

Threshers discount deal - details of how to claim the December 2007 offer.

Written by Dave Chaffey on 04-12-2007

Compare UK cashback sites & Cash back site guide

This cashback page from Money Saving blog W3Wad.com has a useful matrix of the main cashback sites for comparing the deals they offer.

Written by Dave Chaffey on 01-12-2007

Online Net Promoter Score Advocacy

Net Promoter Score (NPS) is a measure of advocacy widely referenced in the US, but doesn't seem to be mentioned so often in Europe. Here, I reference the main sources of information and give some practical tips as to how you can boost your NPS online.

Written by Dave Chaffey on 31-03-2008

New tutorials on SEO techniques & digital media planning

2 step-by-step tutorials explaining how to do basic SEO techniques keyphrase analysis and backlink checking using freely available tools. Also there is a basic introduction to digital media and an Internet campaign planning template.

Written by Dave Chaffey on 07-12-2007

What is atomisation (Web 2.0)?

I like the term atomisation as a way of summarising a significant trend in Web 2.0. This post explains my take on the atomisation concept with examples.

Written by Dave Chaffey on 01-12-2007

Widget dashboards - UK retail industry statistics examples

This newly released compilation of widgets created using Google gadgets highlights the way web users and in particular journalists and analysts will keep up-to-date with developments in their industry in the future. This particularly example summarises statistics and news for the UK online retail industry.

Written by Dave Chaffey on 30-11-2007

E-marketing trends webinar for Internet Marketing and E-commerce books

Powerpoint slides from a webinar arranged by Pearson Education for lecturers and students using Internet Marketing and E-commerce books for teaching at University or college

Written by Dave Chaffey on 27-11-2007

Analysis tools for assessing backlinks - tutorial

Success in SEO depends on creating content which is valuable to site visitors so that they will link to it or bookmark it. This tutorial introduces 3 tools for finding backlinks pointing from other sites to your sites. You can repeat this analysis for competitor sites and then identify similar sites you can ask to link to you.

Written by Dave Chaffey on 21-04-2008

Introduction to digital media

There are six main types of digital media channels or communications tools which marketers should review when developing their online media plans. This document gives a short introduction to each technique with examples.

Written by Dave Chaffey on 27-11-2007

Internet marketing videos - YouTube

Internet marketing videos on YouTube. These videos from 2006/7 are broken down into ones talking about the characteristics of digital media / Web 2.0, viral marketing and principles of digital media strategy. I have mainly compiled them for lecturers and trainers - I feature them on my training courses and lecturing - a great way to learn in bite size chunks and break up the delivery. Also includes E-marketing webcasts at base. Added Cadbury & Wonderbra spoof (at base).

Written by Dave Chaffey on 16-01-2008

Affiliate marketing trends and tips

This month I’m pleased to interview Richard Kershaw who is an active affiliate who uses paid and organic search to drive sales through his clients’ affiliates programmes.

Written by Dave Chaffey on 23-11-2007

C10 E-marketing Planning

E-marketing planning involves marketing planning within the context of the e-business e-environment. So not surprisingly, the successful e-marketing plan is based on traditional marketing disciplines and planning techniques, adapted for the digital media environment and then mixed with new digital marketing communications techniques. This chapter shows you how to create a comprehensive E-marketing plan, based on the well-established principles of the SOSTAC® Planning System (PR Smith.1993).This is an outline of content for this chapter from my book eMarketing eXcellence authored with PR Smith. You can follow relevant links at the bottom of the page.

Written by Dave Chaffey on 18-11-2007