Web analytics

New Google Analytics Graphing Options: By Week and By Month

Not earth-shattering, but this gives a much better way to visualise and improve time-series trends.

Written by Dave Chaffey on 16-04-2008

Site benchmarking with Google Analytics

Google launched it's benchmarking feature in March 2008. It enables you to compare a subset of your data with other sites showing trends in volume and site engagement.

Written by Dave Chaffey on 31-03-2008

Measuring site activity and traffic visitor volume levels

The core measures for measuring traffic volumes are unique visitors, page views and page impressions. Site owners need to take care in their understanding the meaning of these measures in understanding the effectiveness of their site and media buyers need to understand which is the best option for media buying.

Written by Dave Chaffey on 16-07-2007

Why use Google Analytics?

With the new version of Google Analytics launched in May, if you're not using it yet, this post explains why you should. It should be relatively "easy" to add basic tags to your pages and you can run different analytics packages alongside each other if you you're not sure - I use 3! If you are using it already, I highlight with pointers to other posts what's new.

Written by Dave Chaffey on 19-05-2007

Best / most popular web analytics or site statistics package?

This "best web analytics package" post is based on a question received from a contact. It summarises what I think are the top 10 most popular web analytics web site statistics packages based on UK clients i have worked with and training course attendees.

Written by Dave Chaffey on 09-05-2007

A/B Split testing for web design improvements - Skype case study

This case study presented at E-metrics, March 2007 in London illustrated some of the approaches that advanced online marketers are using to increase visitor engagement and sales. Differences can be significant - in one case here an increase of nearly one fifth on Revenue per Visit!

Written by Dave Chaffey on 31-03-2007

New Research online offline integration

Hitwise stands out amongst web analytics solutions since it enables you to assess your online performance relative to competitors and it also assesses the role of intermediaries in a market. Incidentally it is also a great example of a business blog which I would recommend for E-marketing lecturers and students on this list since it has free data about many companies and markets.

Written by Dave Chaffey on 30-10-2006

Increase conversion rates with Google Website Optimiser

In October 2006, Google (as a beta) introduced the Website Optimizer, this is a free, self-service tool which can be used to run multivariate experiments on different types of landing page content.

Written by Dave Chaffey on 30-10-2006

Get Testing to dramatically improve E-marketing results

These results highlight the type of benefits you can get from testing, I hope to prompt you to think how do we make the time to run these types of test?

Written by Dave Chaffey on 08-06-2006

Persuasion marketing

"Call-to-action" is as a significant new book relevant to anyone managing a web site aimed at generating sales or leads. I recommend it for the detailed practical tips on increasing conversion rates of site visit to outcome.

Written by Dave Chaffey on 07-06-2005

Web analytics guru sites

 

Written by Dave Chaffey on 25-08-2004

E-metrics Summit

A series of summaries of my learnings from this event (http://www.emetrics.org) which showcases approaches used by companies and vendors in using web analytics metrics and tools to improve the contribution of the Internet to their business.

Written by Dave Chaffey on 11-06-2004