C9-Performance measurement & improvement
Up one levelChapter 9 - Maintaining and monitoring the online presence defines a process for successful updating of a site and online and offline methods for assessing the effectiveness of the site in delivering business and marketing benefits.
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- Web analytics
- Written by Dave Chaffey on 31-03-2007
- Definitions and explanations of web-tracking technology
- This Powerpoint slide deck from the Web Anaytics Association will be helpful for lecturers or trainers explaining concepts like cookies, spyware and web beacons to students.
- Written by Dave Chaffey on 15-09-2006
