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C9-Performance measurement & improvement

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Chapter 9 - Maintaining and monitoring the online presence defines a process for successful updating of a site and online and offline methods for assessing the effectiveness of the site in delivering business and marketing benefits.






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Web analytics
 
Written by Dave Chaffey on 31-03-2007
Definitions and explanations of web-tracking technology
This Powerpoint slide deck from the Web Anaytics Association will be helpful for lecturers or trainers explaining concepts like cookies, spyware and web beacons to students.
Written by Dave Chaffey on 15-09-2006
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