Introduction to Buzz marketing
Buzz marketing is defined as:
"practice of gathering volunteers to try products, then sending them out into the world to talk up their experiences with the people they meet in their daily lives"
The article explains the difference between this and well-established word-of-mouth is the strategies/structures companies now use to achieve results.
Please bookmark this article if you found it useful (just two clicks).
Please add your comments, experiences or link suggestions to inform me and other visitors to my site.
I've set it up to be quick, but you can't add true hyperlinks - just text.
Thanks, Dave Chaffey.
