Viral marketing
Up one levelAlso known as buzz marketing. Essentially on and offline word-of-mouth, so deliverable through online PR and online advertising and e-mail marketing.
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Buzz & Viral Marketing
Please select a link below to see my articles and posts for Viral marketing. Alternatively, click on tags above to show articles related to Viral marketing.
- Viral E-mail marketing legal guidelines & cases
- Summarises best practice for using Forward to a Friend E-mail.
- Written by Dave Chaffey on 04-01-2008
- Viral & Buzz Marketing Books
- Connected Marketing is the best compilation of articles on viral marketing in my opinion.
- Written by Dave Chaffey on 25-11-2006
- Viral marketing research - UK survey
- I have summarised the results of a Viral Marketing research survey of consumer perceptions in the UK which also takes a look at trends in different forms of viral marketing.
- Written by Dave Chaffey on 25-11-2006
- Introduction to Buzz marketing
- Written by Dave Chaffey on 10-01-2005
- Viral & Buzz Marketing Association
- Launched in May 2004. A European group showcasing case studies and leading suppliers who formed this group. Edited by Thomas Zorbach - an expert in this field.
- Written by Dave Chaffey on 03-06-2004
