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Free E-marketing Best Practice Presentations

These are time-limited presentations (probably available for the next couple of months) posted by The IDM from presentations at the recent London Ad-Tech show covering a range of web marketing topics from e-mail marketing, search marketing to web analytics.






These are mostly introductory, may be worth a scan if you're new to the topic:

  • E-mail marketing - some examples of e-mail templates for e-newsletters.
  • Web measurement - Top 5 measures you should be tracking
  • Mobile marketing - an update on usage and applications
  • Search Engine Optimisation - good overview of the main principles

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by Dave Chaffey last modified 30-10-2006

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