SEO

Search Engine Optimisation - techniques for placing companies higher in the natural or organic listings of search engines

New Definitive SEO Best Practice Guide

Search engine Optimization (SEO) best practice guide

Written by Dave Chaffey on 11-01-2008

Latest SEO developments blog

All my articles and alerts on the latest developments in SEO and advice on search engine optimisation (since 2006) are now in my SEO blog showing alerts to support my E-consultancy Best Practice Guide to SEO.

Written by Dave Chaffey on 11-01-2008

Summary SEO conference - SEO trends and innovation

I attended the Revolution Search Engine Marketing conference in April 2007 since the speakers were almost exclusively client marketers from large brand. I was interested to hear their take on SEO trends and innovation - this is my summary notes taken on the day.

Written by Dave Chaffey on 22-04-2007

Example SEO Best Practice Site

An interesting discussion on what makes Cheapflights one of the most effective sites for attracting visitors in this highly competitive sector.

Written by Dave Chaffey on 04-06-2006

Search engine index inclusion tools

Use these tools to check and assess problems with your Search engine index inclusion.

Written by Dave Chaffey on 08-05-2006

Beware Google BigDaddy update

It is well known amongst the search engine optimisation community that Google has been working on a major update - known by Google as BigDaddy. This post highlights the impact of the changes.

Written by Dave Chaffey on 28-03-2006

Google Big Daddy Free impact assessment tools

Google BigDaddy update tools

Written by Dave Chaffey on 27-03-2006

Don't do this - Google bans BMW - SEO cloaking example

In my forthcoming in-depth report for E-consultancy on Search Engine Optimisation (SEO), I recommend the need to balance the scale of the opportunities of SEO against the risks. This is certainly a great example of the risks (unless your BMW who across Germany must have lost ten's of thousands of site visitors and potentially thousands of leads during Feb). There has also been discussion in Feb that a major UK SEO company was barred.

Written by Dave Chaffey on 27-02-2006

Updated Google Ranking factors

It is often said that Google uses over 100 factors in its algorithm to determine the position of a web page in its natural or organic listings for a particular key phrase. This doesn't give 100. First we had the Vaughns ranking factors which was a good list of On and Off page, Positive and Negative and now we have the SEOMOZ list which has 103 with a ranking of the 10 most important - this new list gives a better description of these.

Written by Dave Chaffey on 30-10-2005

What makes a quality inbound link

With backlinks into a site so important in influencing search engine ranking, anyone setting up these links should know that not all links in are equal. This article gives 10 characteristics that a quality backlink should have.

Written by Dave Chaffey on 07-03-2005

Keyword behaviour for keyphrase identification

A useful way of breaking down how users search using different combinations of keywords.

Written by Dave Chaffey on 17-12-2004

SearchEngineWatch Search Engine Listings

Search Engine Watch maintains a periodically updated list of the most popular search engines in different countries including sources such as Hitwise and Netratings which are most useful. Typically, the top 10 in each country account for more than 90% of the traffic, so these are the ones to ensure good visibility in.

Written by Dave Chaffey on 23-10-2004

Search Engine Ranking Position Software

This software uses Google API to produce reports of relative positions. This is less likely to infringe the Google terms of service than tools which do not use the API.

Written by Dave Chaffey on 23-10-2004

Basic search engine optimisation techniques

The basic techniques to get listed higher in particular search engines for a key phrase are simple to follow since they involve following simple rules that many sites still do not follow. This is one of the most simple explanations. Of course, in competitive sectors ranking highly requires further expertise.

Written by Dave Chaffey on 24-08-2004

Top 10 UK Search engines

This is one list of top 10 that companies need to ensure their site is indexed by. Has info on submission. Also includes directories like DMOZ.

Written by Dave Chaffey on 23-08-2004

Up-to-date list of Search Engine Robot Agent Strings

There are many compiled lists of Robot Agent Strings which date instantly. This is refreshed daily based on visits to a search marketers site, so contains the newish Yahoo!, MSN search robots.

Written by Dave Chaffey on 23-08-2004