Avinash Kaushik - world leader in web business optimisation
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Search marketing
Up one levelSub-folders on search engine optimisation, search engine advertising, search engine registration, etc.
Please select a link below to see my articles and posts for Search marketing. Alternatively, click on tags above to show articles related to Search marketing.
- SEO / SEM Keyphrase (Keyword phrase) analysis tools
- A list of the most popular SEO and PPC Keyword Analysis tools, software and web services compiled by Dave Chaffey to support the E-consultancy Best Practice Guides to Search Engine Optimisation (SEO) and Pay Per Click Marketing (PPC).
- Written by Dave Chaffey on 14-01-2008
- Selecting a search agency with IAB / DMA Search Marketing Charter
- In August 2007, the IAB / DMA Search Marketing Charter was published. I think this is a good step forward since it gives some level of assurance to marketers that the search agencies they use are credible. Any marketer commissioning paid search should insist on it. However, there are some limitations to it, in particular, it doesn't detail ethical approaches to natural search / search engine optimisation.
- Written by Dave Chaffey on 30-08-2007
- XML Trusted feeds
- Feeds from a retailer or publishers pages are fed straight into the search engine index with an initial charge and a charge per click
- Written by Dave Chaffey on 22-04-2007
- About Google PageRank (Page Rank)
- Written by Dave Chaffey on 25-01-2007
- PPC Paid Search Marketing
- Pay Per Click - Performance-based advertising where the advertiser pays for each click also known as paid search marketing or sometimes search engine marketing.
- Written by Dave Chaffey on 25-01-2007
- SEO
- Search Engine Optimisation - techniques for placing companies higher in the natural or organic listings of search engines
- Written by Dave Chaffey on 20-12-2006
- Test-meta-tags
- Balderdash.
- Written by Dave Chaffey on 17-12-2006
- Google Trends - Search engine keyword trends - great new tool
- Google releases new tool for keyword trends.
- Written by Dave Chaffey on 11-05-2006
- Latest search engine user behaviour study
- iProspect have updated their often quoted research about how US Internet users use search engines.
- Written by Dave Chaffey on 01-05-2006
- UK Search engine popularity
- Google UK is most popular for UK searches according to 2006 Webside Story research According to Hitwise 94% of internet searches are powered by just 4 search engines. This article gives the breakdown.
- Written by Dave Chaffey on 03-04-2006
- US Search engine popularity
- Although Google is most important in most countries, For international companies it is important to track performance across the engines in different countries as this data shows.
- Written by Dave Chaffey on 04-03-2006
- test.html
- Written by Dave Chaffey on 06-02-2006
- Google's first print ads
- See the Adwords like classified ads. No comment necessary!
- Written by Dave Chaffey on 11-01-2006
- New search keyword / keyphrase analysis tool
- In October 2005, Google updated its Adwords Keyword Tool making it much more powerful for keyphrase analysis. Its worth taking a look to see how it evaluates your site.
- Written by Dave Chaffey on 08-01-2006
- Marketers measuring wrong Search marketing results
- Well that was the contentious headline used by Marketing Vox for its summary of this US iProspect-funded research by Jupiter research.
- Written by Dave Chaffey on 09-09-2005
- Evaluation of the importance of brand term searches
- Written by Dave Chaffey on 04-06-2005
- Eyetracking heatmap of search behaviour
- Eyetracking results displayed as a colour-coded heatmap, indicating user behaviour when viewing search engine results pages.
- Written by Dave Chaffey on 03-04-2005
- Search behaviour research
- Useful research which evaluates how different types of searchers search search engines. Includes whether they search using natural or paid listing and how many pages they review.
- Written by Dave Chaffey on 03-04-2005
- UK Search engine popularity research
- Nielsen Netratings have released an index of the Top 20 UK search engines, including not only the usual audience metric, but also number of clicks per searcher which throws up a few surprises...
- Written by Dave Chaffey on 28-02-2005
- Google updates PPC
- There were a couple of sigfnificant changes in January made by Google which involve affiliates and tracking of Google. There was also a good article on integrating Google with offline campaigns.
- Written by Dave Chaffey on 01-02-2005
- Search-Engine-Marketing
- An introduction to search engine marketing. Written for the second edition of E-marketing Excellence to incorporate market developments since the first edition.
- Written by Dave Chaffey on 10-09-2004
- FaganFinder URLInfo
- SearchDay calls this the "Swiss Army Knife" for the search marketer and that's about right. It provides a skin on other search tools. The most useful tool I found was Textalyser which is under the Misc tab. This provides a key phrase frequency count which I have been looking for, for ages.
- Written by Dave Chaffey on 25-08-2004
- SEMPO Industry body
- SEMPO describes itself as "a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide." Good introduction to search marketing, articles, case studies and a glossary.
- Written by Dave Chaffey on 25-08-2004
- Search Engine Watch
- Search-Engine-Watch is the leading industry portal for finding out all aspects of Search marketing.
- Written by Dave Chaffey on 25-08-2004
