Online PR

All forms of online publishing activity which involve building links to a web site or delivering information about a company or its brands. Excludes search, affiliates, advertising, etc.

Online brand reputation management services

These online brand reputation management services alert marketers and PR when positive or negative comments are made about a brand or topic on third-party web sites like blogs and social networks or other site types. Includes free and paid for. See list of brand monitoring tools at foot of page for 2008 update.

Written by Dave Chaffey on 03-04-2008

Online Net Promoter Score Advocacy

Net Promoter Score (NPS) is a measure of advocacy widely referenced in the US, but doesn't seem to be mentioned so often in Europe. Here, I reference the main sources of information and give some practical tips as to how you can boost your NPS online.

Written by Dave Chaffey on 31-03-2008

What is Web 3.0? Define Web 3.0 marketing applications

Since the Web 2.0 concept has been widely applied, it is natural that commentators would try to evolve the concept to Web 3.0, although the term hasn’t been widely applied to marketing applications to-date.

Written by Dave Chaffey on 20-03-2008

What is atomisation (Web 2.0)?

I like the term atomisation as a way of summarising a significant trend in Web 2.0. This post explains my take on the atomisation concept with examples.

Written by Dave Chaffey on 01-12-2007

Widget dashboards - UK retail industry statistics examples

This newly released compilation of widgets created using Google gadgets highlights the way web users and in particular journalists and analysts will keep up-to-date with developments in their industry in the future. This particularly example summarises statistics and news for the UK online retail industry.

Written by Dave Chaffey on 30-11-2007

Business Blogging

Articles on blogging for Business filed in the E-PR section

Written by Dave Chaffey on 28-11-2007

Using Branded widgets, Gadgets and Buttons for Web Marketing

Do you have a plan for widgets? There has been a lot of talk about different types of widgets, gadgets and button but how significant are they? In this post, I will take a look at some example widgets for different brands and show how they can help a company through a range of marketing techniques from E-PR, brand advertising to affiliate marketing.

Written by Dave Chaffey on 21-09-2007

Social media and SEO

Antony Mayfield from Spannerworks gave an inspirational talk on exploiting the growth of social media at the E-consultancy 2007 'What's New in Online Marketing Event'. Although the brief from E-consultancy wasn't to cover SEO, this talk for me was really SEO 2.0 - using social media to attract an audience and build a buzz which then helps in generating addional traffic.

Written by Dave Chaffey on 05-07-2007

Top 10 Web 2.0 / Online PR Traffic Building techniques

This article: '10 Remarkably Effective Strategies for Driving Traffic' is a great example of online PR for B2B and hopefully it will give you innovative ideas for building traffic.

Written by Dave Chaffey on 31-07-2006

Best Internet marketing blogs & Podcasts

These are MarketingSherpa's Best Blogs & Best Podcast of 2006: Readers' Choice Award Results.

Written by Dave Chaffey on 31-07-2006

RSS Adoption Usage Survey

This is a US survey of RSS adoption from Yahoo!

Written by Dave Chaffey on 24-01-2006

Managing search engine reputation

A good summary, with examples, by WebOptimiser/Market Sentinel of the importance of how to track your reputation online. Useful tips on corporate blogs/RSS feeds also.

Written by Dave Chaffey on 19-09-2005

Online Press Release Services

These services, some of which are free, enable you to post your press releases on third party sites which are accessed by journalists who may also subscribe to them. They can also help with search engine optimisation, since keyphrases relevant to your company will be picked up search engines and links in to your web site should be provided. Also check to see whether they have tracking systems

Written by Dave Chaffey on 05-03-2005

Linking matters advice on link building campaigns

A PDF steps marketers through ten stages of running a link-building campaign.

Written by Dave Chaffey on 22-07-2004