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Most effective e-communications tools
The annual Marketing Sherpa survey of most and least effective online marketing techniques. Based on attendees to US Ad-Tech event - one of the top US digital trade shows.
No surprises here, but interesting none the less.
Interesting that e-mail rented list and e-mail ads are successful for some, but not others showing effort is needed to find the right list. The top 2 items, E-mail and paid search are no surprise, but behavioural targeting of online ads is - this service is only just taking off in UK, e.g. available on FT.com.
Here are the "great votes" for those that felt the technique performed "great" rather than moderately or badly.
- Email house list 45% great votes
- Paid search ads 41% great votes
- Behavioral targeting 41% great votes
- Affiliates 35% great votes
- Rich Media ads 34% great votes
- SEO (organic) 29% great votes
- Text-link ads 24% great votes
- Pops 24% great votes
- Email newsletter ads 13% great votes
- Standard Web banners 12% great votes
- Email rented list 12% great votes
And, here are the "disappointing results" votes:
- Email rented list 43% dud votes
- Pops 37% dud votes
- Email newsletter ads 30% dud votes
- Standard Web banners 25% dud votes
- Behavioral targeting 19% dud votes
- Affiliates 18% dud votes
- Rich Media ads 18% dud votes
- SEO (organic) 16% dud votes
- Text-link ads 17% dud votes
- Email house list 7% dud votes
- Paid search ads 7% dud votes
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Thanks, Dave Chaffey.
