Avinash Kaushik - world leader in web business optimisation
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Clickthrough rates - Online Advertising UK Europe
Typical click-through rates for display advertising are difficult to find today since Doubleclick stopped their regular compilations. The best compilation which shows trends for UK, France, Germany, Sweden and Finland is currently from German Ad Serving company AdTech.
Tags (view related articles):
Clickthrough rates,
Internet & Online Advertising,
Affiliate Marketing
Display advertising clickthrough rates
The main trends in online display advertising clickthrough rates shown by this May 2007 report are:
- continuing decline in clickthrough rates from 0.3% in 2004 to 0.18% in 2007
- significantly higher clickthrough rates for video ads (c 5%) compared with other formats
- Wide skyscrapers and MPUs have good response
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