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Communications mix
Up one levelLinks on approaches to selecting the communications mix
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Internet & Online Advertising
Please select a link below to see my articles and posts for Communications mix. Alternatively, click on tags above to show articles related to Communications mix.
- Which are the most effective e-communications tools?
- Update from 31st Oct 2007 showing top-rated online marketing techniques / digital media techniques as rated by marketers in US (from SEO, PPC, E-PR, Online advertising, but not affiliate marketing). Compare them to yours! The most effective online marketing communications techniques will naturally vary according to your market and how well known your brand is. But I think most marketers find it interesting to benchmark and compare themselves against other other marketers. This research shows the most and least effective E-marketing tools according to US Surveys.
- Written by Dave Chaffey on 01-11-2007
- Online Value Proposition (OVP) examples
- OVP stands for Online Value Proposition - an important part of Digital strategy. Here are two great examples.
- Written by Dave Chaffey on 30-01-2007
- UK online ad spend to pass £1 billion?
- According to the latest 6 monthly IAB/PwC survey the £1 billion mark is likely to be passed for 2005 showing the increased buy-in to digital marketing by UK marketers and agencies. For the first 6 months, the spend was just shy of £500 million and passed spend on outdoor advertising.
- Written by Dave Chaffey on 07-10-2005
- Online spend adjustment
- Interesting NMA article about Electronics retailers, focusing on Empire Direct, showing that some are starting to move budget away from online, particularly affiliates because better ROI from offline comms.
- Written by Dave Chaffey on 22-05-2005
- Media neutral planning articles
- An excellent series of articles on Media-neutral planning from the UK's Account Planning Group on Media neutral planning.
- Written by Dave Chaffey on 01-03-2005
- Making the Case for Interactive Spend
- Arguing for sufficient spend in online media is a challenge for digital marketing specialists with both companies and their agencies. This is a collection of articles and links on this topic which tend to focus on online ad budget.
- Written by Dave Chaffey on 18-01-2005
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