C8-Communications

Chapter 8 - Interactive marketing communications describes the novel characteristics of new media, and then goes on to review different online and offline promotion techniques necessary to build traffic to a web site and for other promotion objectives. Among the techniques covered are banner advertising, affiliate networks, promotion in search engines and directories, co-branding and sponsorship, e-mail, loyalty techniques and PR.

Journal of Computer Mediated Communications - Free Internet marketing communications journal

JCMC is a free online peer-reviewed journal describing developments in interactive communications. It moved to a new home in January 2008.

Written by Dave Chaffey on 25-02-2008

Online marketing campaign planning template / worksheet

This marketing campaign template / worksheet can be used to brief marketing agencies on online campaign elements or used to help manage your own campaign in-house

Written by Dave Chaffey on 03-01-2008

New tutorials on SEO techniques & digital media planning

2 step-by-step tutorials explaining how to do basic SEO techniques keyphrase analysis and backlink checking using freely available tools. Also there is a basic introduction to digital media and an Internet campaign planning template.

Written by Dave Chaffey on 07-12-2007

online-marketing-campaign-planning-template

 

Written by Dave Chaffey on 24-09-2007

Selecting a digital marketing agency

Research showing marketer's preferences on the best approach for selecting a marketing agency for digital marketing capabilities.

Written by Dave Chaffey on 25-03-2007

Online campaign examples

 

Written by Dave Chaffey on 25-01-2007

Measuring effectiveness

 

Written by Dave Chaffey on 25-01-2007

Online copywriting

 

Written by Dave Chaffey on 25-01-2007

Online media consumption

 

Written by Dave Chaffey on 25-01-2007

Communications mix

Links on approaches to selecting the communications mix

Written by Dave Chaffey on 20-12-2006

Viral marketing

Also known as buzz marketing. Essentially on and offline word-of-mouth, so deliverable through online PR and online advertising and e-mail marketing.

Written by Dave Chaffey on 20-12-2006

E-communications tools

Online communication techniques such as search marketing, interactive advertising and e-mail marketing, etc.

Written by Dave Chaffey on 17-12-2006

Free E-marketing Best Practice Presentations

These are time-limited presentations (probably available for the next couple of months) posted by The IDM from presentations at the recent London Ad-Tech show covering a range of web marketing topics from e-mail marketing, search marketing to web analytics.

Written by Dave Chaffey on 30-10-2006

European statistics Internet advertising perception & media consumption

Internet advertising research gives statistics on perception and media consumption in Europe - France, Germany, Italy, Spain and UK.

Written by Dave Chaffey on 13-10-2006

Most popular Internet marketing blogs & podcasts

These were voted for my mainly US Marketing Sherpa readership

Written by Dave Chaffey on 30-06-2006

Digital Marketing Best Practice guidelines

These are expert digital marketing briefing on a range of topics. Mostly high-level, but browsing these could be more efficient than attending the event!

Written by Dave Chaffey on 04-04-2006

Presentations from IDM Digital Marketing Conference

The Institute of Direct Marketing convened its first Digital Marketing Conference in November last year. Maybe useful if you are presenting to colleagues about the merits of different e-media, e.g. paid search, viral, e-mail marketing since the papers presented are available for download.

Written by Dave Chaffey on 10-01-2005

Ralph Wilson Internet Resources

Long established set of articles mainly for SME Internet adopters. Good reviews of tools such as e-mail broadcasters.

Written by Dave Chaffey on 08-07-2004

Larry Chase Internet marketing resources

From Larry Chase, author of Business Tactics for the Net. A good source of information since filtered to show good resources in different categories - not a link farm!

Written by Dave Chaffey on 08-07-2004