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Online service quality paper

This online service quality paper which I reference in Chapter 7 of my Internet Book is available online through Google Scholar.






Online Service Quality paper

Zeithaml, V., Parasuraman, A., and Malhotra, A., (2002), Service Quality Delivery through Web Sites: A Critical Review of Extant Knowledge, Academy of Marketing Science, vol.30, 4, 368.

There is also a more recent paper reviewing service quality for a portal.



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by Dave Chaffey — last modified 23-06-2007

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