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Buyer Behaviour
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Online buyer behaviour - retail case study
This is useful buyer behaviour research since at a single online retailer (UK multichannel) rather than across many or general attitudes. It presents a segmentation based on behaviour - online and multichannel.
Neuro-marketing research reveals how we think online? New buyer behaviour research
Neuro-marketing is getting to be a hot topic with an increasing amount of research funds going into it. In this example, researchers at Carnegie Mellon gave volunteers an amount to spend and then monitored their response...
Multichannel buyer behaviour example - car market
The Jupiter research shows to what extent online research influences offline purchase.
Reasons why people buy online
Two sources of research which suggest why people buy online. The importance of search marketing, but also offline media is indicated.
