Avinash Kaushik - world leader in web business optimisation
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C6-CRM
Up one levelChapter 6 - Customer Relationship marketing (E-CRM) using the Internet details the strategies and tactics for using the Internet to build and sustain ‘one-to-one’ relationships with customers.
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Right Touching - Using contextual marketing to deliver relevant messages online
I have devised the "Right Touching" concept to give marketers a framework for assessing and improving the relevance of their online communications. Savvy web marketers understand the importance of building an integrated multi-channel touch or contact strategy which delivers customised communications to consumers by search ads, email and web recommendations and promotions. Right Touching is contextual marketing or sense and respond marketing, where every customer interaction or response to a communication should be followed up by a series of relevant communications delivered by the right combinations of channel (web, email, phone, direct mail) to elicit a response or further dialogue. I call this right touching:
Advanced Web-based personalisation & targeting - E-marketing Insights article
Euroffice online segmentation case study
Work in progress - will be formatted
Marketers guide to web harvesting
If your web site is used for lead generation or data collection, read this detailed practical guide handbook for marketers. It has several practical tis
QCI Customer Management Framework
This is an excellent framework downloadable via PDF for reviewing the effectiveness of CRM and E-CRM.
Online search assistants inc Avatars
These tools match site visitors with their products, so increasing conversion rates. This is a good compilation of tools available.
KiwiLogic Avatars
German company KiwiLogic create virtual customer service staff for Ikea, Cahoot. Operate using natural language processing. After question answered, takes you to relevant page of the sites. They can even (mostly) handle personal comments.
