This categorisation of website localisation is a summary from Singh, N. and Pereira, A. (2005) The Culturally Customized Web Site, Customizing Web Sites for the Global Marketplace, Butterworth-Heinemann, Oxford, UK.

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• 1. Standardized Web Sites (Not localized). A single site serves all customer segments (domestic and international)
• 2. Semi-Localized Web Sites. A single site serves all customers; however, contact information about foreign subsidiaries available for international customers. Many sites fall into this category.
• 3. Localized Web Sites. Country-specific web sites with language translation for international customers, wherever relevant. 3M has adapted the websites for many countries to local language versions. It initially focused on the major websites.
• 4. Highly-Localized Web Sites. Country-specific web sites with language translation; they also include other localization efforts in terms of time, date, zip code, currency formats, etc. Dell provides highly-localized web sites.
• 5. Culturally Customized Web Sites. Web sites reflecting complete “immersion” in the culture of target customer segments; as such, targeting a particular country may mean providing multiple web sites for that country depending on the dominant cultures present. Durex is a good example of a culturally customized website.