Avinash Kaushik - world leader in web business optimisation
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Branding Interbrand books
Interbrand has a good series of free introductory chapters on branding taken from an Economist series.
The link address is: http://www.interbrand.com/books_papers.asp
Personal tools
My E-Books
E-marketing Best Practice Guides for E-consultancy:
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Internet Marketing Book
Internet Marketing Book - 3rd edition Read reviews of my Internet Marketing book. Featured Books
My Top Picks
2. AdWords PPC
3. E-PR
4. Email Marketing
5. Web Design
My E-marketing Books
Latest Report
Search Engine Optimisation (SEO) Best Practice Guide Read my definitive 208 page guide to how to rank higher and get better results through SEO. E-marketing Guides |
My Top 10 Web marketing topics - select from index for E-Marketing articles:
1. Internet marketing / E-business strategy : E-commerce case studies ¦ Microenvironment ¦ Macroenvironment ¦ Marketing Mix
2. Customer Relationship Management (E-CRM) : Email marketing : Privacy law
3. Online customer experience management : Website design & usability ¦ Web accessibility ¦ Persuasion & conversion marketing ¦ Online customer service
4. Performance measurement & improvement : Web analytics : Web metrics
5. Search Engine Marketing : Search Engine Optimisation (SEO) ¦ Pay Per Click (PPC) Search Marketing ¦ Search Keyphrase/Keyword analysis tools
6. Online PR : Blogging : Social networking : Web 2.0 : Really Simple Syndication (RSS) ¦ Online Copywriting
7. Online Partnerships : Affiliate marketing ¦ Cheap Internet Deals¦ UK Discount voucher code search
8. Internet / Online advertising : Online Branding : Online media consumption ¦ Paid search marketing
9. E-mail marketing : Segmentation
10. Buzz and Viral Marketing
E-marketing Blog Article Archive: 2004 E-marketing blog ¦ 2005 Emarketing blog ¦ 2006 Emarketing blog ¦ 2007 Emarketing blog ¦ Keywords
Dave's main services: Internet marketing books, Internet marketing training & Internet marketing consulting
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