Avinash Kaushik - world leader in web business optimisation
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Statistics - mobile services adoption and short-code response
This research shows statistics for consumer adoption of mobile phone services in the UK, US, France, Spain and Germany. It also shows the response rates to short code campaigns is surprisingly high.
Tags (view related articles):
Internet marketing statistics,
Mobile marketing
Mobile service adoption UK. Source: M:Metrics, Inc.
The research on short code response from M:Metrics found that a sizable percentage of mobile subscribers are responding to short codes placed in advertisements or in other media:
- Spain - 29.1 percent
- UK - 18.5 percent
- France - 10.1 percent
- United States - 7 percent
- Germany - 3.4 percent.
Source: M:Metrics, Inc.
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