C3-Macro-environment

Chapter 3 - The Internet macro-environment reviews the impact of the SLEPT or PEST or PESTLE envivonment factors, i.e. Social, Technological, Economic, Political and Legal environmental influences on Internet strategy and its implementation.

Digital marketing trends 2008

A round-up of some of the main digital marketing trends predicted for 2008 with my commentary.

Written by Dave Chaffey on 28-02-2008

Web 2.0 Privacy concerns Video

A funny video featuring actors at a party representing each of the main web properties: Facebook, eBay, Google, YouTube, etc. Hints at the issues of privacy for each - what drives them and how they treat their customers.

Written by Dave Chaffey on 30-01-2008

Can cookie data still be trusted by marketers?

Over the last couple of months, there has been a deluge of reports claiming and counterclaiming that cookie deletion levels are much higher than previously thought. The implication is that they may no longer be accurate for tracking reasons.

Written by Dave Chaffey on 28-11-2007

Statistics - mobile services adoption and short-code response

This research shows statistics for consumer adoption of mobile phone services in the UK, US, France, Spain and Germany. It also shows the response rates to short code campaigns is surprisingly high.

Written by Dave Chaffey on 31-08-2007

Latest map worldwide Internet usage

This map gives a great visual guide for the latest global Internet usage.

Written by Dave Chaffey on 17-08-2007

UK research on social networking

UK web users spend more time online socialising than in real world said the headlines summarising the latest research. No surprise there, you can't pick up a newspaper or watch the news today without reading about social networks Facebook, Bebo, etc. But how much time do Internet users really spend on social networking sites?

Written by Dave Chaffey on 26-07-2007

Internet marketing trends & Trendspotting

I'm often asked to crystal ball gaze, to predict the future of Internet marketing. I'm not so keen on this question since I like to be accurate in my answers and, of course, history tells us predicting the future is tricky... What I am happy to do is trendspot - learn about future practice from the latest trends in Internet marketing. So this is a post I will keep updated about my views of future trends plus some trendspotting sites which may be interesting for lecturers, students and other trendspotters on my email list.

Written by Dave Chaffey on 28-02-2007

New law in force Jan 2007 - company information

The 2006 revision to the 1985 Companies Information Act came into force on January 1st 2007 which specifies how UK Limited Companies should display company information on their web sites and within e-mails.

Written by Dave Chaffey on 31-01-2007

Internet searching / research tutorial guide for students

My free research Guide / Tutorial to Smarter Web / Internet searching for business students has just been published online.

Written by Dave Chaffey on 13-10-2006

Internet statistics

Many of my links to Internet statistics are grouped in the first chapter for my Internet marketing books

Written by Dave Chaffey on 24-09-2006

New Sky web service

August 2004 saw the soft-launch of a new service with the potential to enable all sizes of business reach the audience of 7 million Sky households (many households do not have web access, but do have Sky access).

Written by Dave Chaffey on 24-08-2005